This is our work for yogurt brand identity design.

Yogoot is a non-fat flavored yogurt brand who position itself as a fun yet reliable brand.
The main logo consists of cow mascot and the brand name, using blue color as the main color to reflect excellent product quality & the weight loss benefit of the yogurt for its consumers.
We also develop a set of mascot and character illustrations to reflect fun & cheerful personality of the brand, and to make the packaging interesting.

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